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Chase the flavors! Recipe Management Pitch deck

Company Introduction

The startup is based out in the USA. The client developed an app focusing on recipe management and digital industrial kitchen communications platform. The app features order lists, preparation lists, and real-time functionalities. The client was looking for a pitch deck enclosing its business plan, market research, and financial model in order to raise funds.

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Blockseed’s Approach and Solution

Blockseed conducted market research to gather information on both global and regional markets of restaurant management software. The research focused on existing employee communication software and technology used by competitors along with their strengths and weaknesses. 

Based on the founder’s requirements and the findings from market research, a financial model was developed to estimate the valuation of the business and to compare with their peers in the industry. Special attention was also given to ascertain the TAM, SAM, and SOM.

In the end, market research and financial modeling were used to compile a pitch deck for the company.

Restaurant Management Software Market Research

Market Overview

The global restaurant management software market is projected to reach $6.94 billion by 2025 from 2.0 billion in 2016 and $3.51 billion in 2020, expanding at a CAGR of 14.6% during the forecast period. It was noted that the unavailability of single seamless integrated software was one of the primary factors limiting the market from realizing its utmost potential, there was a wide number of fragmented solutions offered by different vendors intended to streamline restaurant operations. 

Industry Analysis


Restaurants form the core target market for this product and as such will largely affect the market available. The number of restaurants in the United States reached a total of 660,755 by Spring 2018. This figure increased from the previous period by a little over 2%. In Spring 2018, there were 307,940 chain restaurants and 352,815 independent restaurants in the United States.

The two main categories of restaurants that make up the restaurant count are quick-service restaurants (QSR’s) and full-service restaurants (FSR’S). Full-service restaurants (FSRs) are restaurants mainly engaged in providing food services to customers who order and are served while seated and pay after eating. It was estimated that there were 33,160 FSR franchises establishments in 2019 and 33769 in 2020. 

Employee Communication Software

An indicator of the potential of this product in the market was the Employee Communication  Software. This market was projected to garner $1,605.3 million by 2026, growing at a growth rate of 15.2% from 2018 to 2026. Among these, the cloud-based segment was expected to grab the highest share of the market by collecting revenue of  $796.7 million in 2026. On the basis of

end-user, the global market was classified into large scale and small & medium scale enterprises. The small & medium scale enterprise end-user is expected to garner $687.1 million in 2026, and grow at a CAGR of 15.5% during the forecast period.

Landscape Analysis

The success of any startup largely depends upon understanding the competitive landscape of the industry. A thorough competitive landscape analysis will validate the uniqueness and potential for your new concept. For the interest of the client, the competitive landscape was segmented into four categories namely 

  1. Menu Management Competitors 

  2. Restaurant Management Software

  3. Target Sectors- End Users

  4. Deployment

Landscape Analysis

Market Placement

Although product development, promotional tactics, and pricing mechanisms are the most visible during the marketing process, placement is just as important in determining how the product is distributed. Competitive Pricing, ‘Real Time’ Communication, potential savings, training for new or incoming cooks, and user-friendly interface of the product was discussed with the client.

 Marketing Strategy 

A marketing strategy provides an organization an edge over its competitors. The strategy helps in developing goods and services with the best profit-making potential. A market strategy was developed for the client which included creating awareness in potential customers and clientele by online ads and interactive media, social media sponsorships, and ads for targeting specific market demographics, working closely with branded and well-named chefs and to host sponsorship synergy dinners inviting chefs in various cities.

Pitch Deck

The draft of the above findings was shared with the client and based on their input, pitch deck was compiled

Structure of Business Document: Investor Pitch Presentation / Deck




Industry Analysis 

Number Of Restaurants

Full Service Restaurants


SWOT Analysis

Landscape Analysis

Industry Benefits

Market Placement

Technology Benefits

Marketing Strategy

Future Growth



Financials & Ask

Contact Details

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Tags / Keywords: #pitchdeck #business documents #business decks #Revenue model # business model #case study #market research #investor deck #pitch presentation #sam #som #tam

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