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Company Introduction
The founder with more than seven years of experience in Architecture Design and Planning was looking to launch a Building Information Modeling (BIM) powered Architectural and Structural Engineering startup based in Wyoming, USA. The company aims to bridge the gap in communication between customers and contractors by means of 3D modeling. The client was looking for a Business Plan containing market research, financial projection, marketing strategy, etc for the startup.
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About the Founder
The founder is an Architecture Engineer with years of field experience and managing a business on her own. She is also a leading member of a number of Civil Engineering and Architecture societies.
Blockseed’s Approach and Solution
Blokcseed conducted market research to study the overall market of the Architecture industry. The study was focused to get a detailed outlook about the opportunities and the challenges faced by Architecture services.
Based on the founder’s requirements and the findings of the market size and growth, financial projection was analyzed. A detailed marketing strategy along with process overflow and operations flow was designed. The Business Plan covered all the important aspects like Business Model, Marketing, Sales and Operations to name a few.
ARCHITECTURE SERVICES MARKET RESEARCH
Market Overview
The global architectural services market size was estimated at USD 288.65 billion in 2016 and is expected to reach USD 391.97 billion by 2025. Increasing investments in the construction sector has been a major factor driving market growth. Some major technological innovations in the market such as the use of advanced design technology involving 3D models, and planning software have contributed largely to the market growth.
The residential sector accounted for a major shareholder in the architectural services market. Global demand for construction and project management architectural services was USD 107.61 billion in 2016.
Competitive Landscape
The success of any startup largely depends upon understanding the competitive landscape of the industry.
Segment Analysis
The understanding of various segments of an industry is important for an overall outlook. The Architecture industry can be categorized into two major segments
1. Product & Service Type
Architectural Advisory Services
Construction and Project Management Services
Engineering services Interior Design Services
Urban Planning Services
2. End-User Outlook
Education & Government
Healthcare
Hospitality
Industrial
Residential
Retail
Business Plan
The draft of the above findings were shared with the client and based on their input, the business plan was compiled.
Structure of Business Document: Business Plan
Confidentiality Agreement
Executive Summary
Company Overview
-Introduction
-Process Overview
Our Service Offering
Market Overview
-Market Opportunity
-Global Architecture Industry
-US Architecture Market
-Target Market Segmentation
-Segment Analysis
-Competitive Landscape
-Competitive Advantage
-SWOT Analysis
Marketing
-Marketing Strategy
-Marketing Objectives
-Communications Strategy
-Marketing Mix
-Critical Success Factors
Business Model Overview
Organization Structure
Business Operations
-Management and Staffing
-Operations Flow
Financial Projections
-Important Assumption
-Financial Summary
-Profit & Loss
-Balance Sheet
Exit Strategy
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