Updated: Apr 18
The startup is about alcoholic product locator and advertising for consumers and brands in a geographic region. The company is based out of the USA. They were looking for market research, financial projection and a pitch deck for their startup.
About the Founders.
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About the Founders
The founder has more than six years of experience in the Alcohol Industry with a vast network.
Blockseed’s Approach and Solution
Blockseed conducted market research to study the overall market of alcohol advertisements. The study was focused to get a detailed outlook about the opportunities and the challenges faced by advertisement services.
Based on the founder’s requirements and the findings of the market size and growth, financial projection was analyzed. Special attention was also given to ascertain the TAM, SAM, and SOM.
In the end, Market Research and Financial Modeling were used to compile pitch deck for the company.
ALCOHOL ADVERTISEMENT MARKET RESEARCH
Media advertising for the alcohol industry is around $2 billion annually. As more and more consumers flock to media, this number will continue to rise, and brands will need more media ads to reach their customers.
Retail stores get about 200+ customers a week looking for a product that they haven’t been able to find at other locations. With over 46,000+ liquor stores in the US that could total to almost 10 million customer base.
The success of any startup largely depends upon understanding the competitive landscape of the industry.
Consumers: Many consumers in the alcohol market trying to find their favorite and new brands have no fast and convenient way. With new craft breweries, whiskey and vodka distilleries opening faster than ever, discovery is a constant struggle for the consumer.
Brands: Reaching the desired consumer base is an ever-increasing challenge for brands in their marketing campaigns. Brands are also subject to the advertising policies of multiple social media platforms.
Retailers: Many retailers don’t sell their inventory on their website, many don’t have a website at all. Social media profiles just don’t cut it. It may be effective for reaching the current customer base, but it doesn’t help with gaining new customers.
The draft of the above findings were shared with the client and based on their input, pitch deck was compiled.
Structure of Business Document: Investor Pitch Presentation / Deck
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