Updated: Apr 18
The founders with their experience in vertical organic farming were looking to launch an Automated Vertical Organic Farming System based out of Canada. The clients were looking for market research, financial projection and a pitch deck for their startup.
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About the Founders
One of the founder’s backgrounds includes patent & business development for start-ups while the other is a senior engineering professional with a broad NPD background for biomedical and industrial markets. He has a track record of building successful consumable and mechatronics designs under diverse R&D and Manufacturing settings.
Blockseed’s Approach and Solution
Blokcseed conducted market research to study the overall market of organic farming. The study was focused to get a detailed outlook about the opportunities and the challenges faced by the organic farming industry.
Based on the founder’s requirements and the findings of the market size and growth, financial projection was analyzed. Special attention was also given to ascertain the TAM, SAM, and SOM.
In the end, Market Research and Financial Modeling were used to compile pitch deck for the company.
VERTICAL ORGANIC FARMING MARKET RESEARCH
Farming is an essential aspect of human civilization. With the increasing loss of resources like fresh water, arable land and changing climate conditions we are witnessing that the ability of traditional farming methods is rapidly declining to maintain nutritious food production and supply. This is becoming a worldwide crisis that needs creative solutions.
As per the United States Department of Agriculture, the total addressable market (TAM) for farming in the US stands at $138 billion as of 2017. Out of which $740 Million can be attributed as Serviceable Available Market (SAM).
The success of any startup largely depends upon understanding the competitive landscape of the industry.
For the benefit of the client the competitive landscape of farming was segmented into four categories viz. Hydroponics, Aeroponics, Vertical Farming, and Agnostic
Understanding of the strengths and weaknesses of a company along with addressing the opportunities and threats are vital for its development. A SWOT analysis was done to look into the various factors which play a role in the growth of the company
The draft of the above findings were shared with the client and based on their input, pitch deck was compiled
Structure of Business Document: Investor Pitch Presentation / Deck
Book your pitch deck now at www.blockseed.co.