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Why you should grow money vertically ? Vertical Organic Farming Investor Pitch Deck

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Company Introduction

The founders with their experience in vertical organic farming were looking to launch an Automated Vertical Organic Farming System based out of Canada. The clients were looking for market research, financial projection and a pitch deck for their startup.

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About the Founders

One of the founder’s backgrounds includes patent & business development for start-ups while the other is a senior engineering professional with a broad NPD background for biomedical and industrial markets. He has a track record of building successful consumable and mechatronics designs under diverse R&D and Manufacturing settings.

Blockseed’s Approach and Solution

Blokcseed conducted market research to study the overall market of organic farming. The study was focused to get a detailed outlook about the opportunities and the challenges faced by the organic farming industry.

Based on the founder’s requirements and the findings of the market size and growth, financial projection was analyzed. Special attention was also given to ascertain the TAM, SAM, and SOM.

In the end, Market Research and Financial Modeling were used to compile pitch deck for the company.



Farming is an essential aspect of human civilization. With the increasing loss of resources like fresh water, arable land and changing climate conditions we are witnessing that the ability of traditional farming methods is rapidly declining to maintain nutritious food production and supply. This is becoming a worldwide crisis that needs creative solutions.

Market Overview

As per the United States Department of Agriculture, the total addressable market (TAM) for farming in the US stands at $138 billion as of 2017. Out of which $740 Million can be attributed as Serviceable Available Market (SAM).

Competitive Landscape

The success of any startup largely depends upon understanding the competitive landscape of the industry.

For the benefit of the client the competitive landscape of farming was segmented into four categories viz. Hydroponics, Aeroponics, Vertical Farming, and Agnostic


Understanding of the strengths and weaknesses of a company along with addressing the opportunities and threats are vital for its development. A SWOT analysis was done to look into the various factors which play a role in the growth of the company

Pitch Deck

The draft of the above findings were shared with the client and based on their input, pitch deck was compiled

Structure of Business Document: Investor Pitch Presentation / Deck

Industry-wide Problem

The Solution

Our Services

Business Model

Market Size


SWOT Analysis

Value Proposition


Executive Team


Financial Projections

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Tags / Keywords: #pitchdeck #business documents #business decks #finance modeling #case study #market research #investor deck #pitch presentation #sam #som #tam

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