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How To Get Your Virtual Business Augmented? AR/VR Investor Pitch Deck

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Company Introduction

The founder with a background in digital computing was looking to launch an Augmented Reality and Virtual Reality products and services startup based out of the USA. The company aims to deliver on the next frontier in interactive visual experience, building on the evolution of mobility and 3D modeling into the world of Augmented, Virtual and Mixed Reality. The company endeavors to be a catalyst to unlock endless possibilities between various business offerings, product usage, and customer engagement.

The client was looking for market research, financial projection and a pitch deck for their startup.

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About the Founders

The founder is a highly creative and task-focused Electrical Engineer with a master’s in Digital Design and Multimedia Communications. She has real-world experience in software/hardware applications backed by strong communication, organizational, and problem resolution skills. She also has an experience of 5 years in AR/VR development.

Blockseed’s Approach and Solution

Blokcseed conducted market research to study the overall market of the AR/VR industry. The study was focused to get a detailed outlook about the opportunities and the challenges faced by the AR/VR industry.

Based on the founder’s requirements and the findings of the market size and growth, financial projection was analyzed. Special attention was also given to ascertain the TAM, SAM, and SOM.

In the end, Market Research and Financial Modeling were used to compile pitch deck for the company.


Market Overview

The market size of AR/VR stands at $16 billion in the year 2019 with a CAGR of 63.01%. The US market saw a spending of $6.6 billion in AR/VR witnessing a CAGR of 24.9%

Competition Landscape

The success of any startup largely depends upon understanding the competitive landscape of the industry.

For the benefit of the client the competitive landscape was segmented into four categories viz. Direct competition, Indirect competition, Augmented Reality and Virtual Reality.

Value Proposition

Blockseed helped in fine-tuning the value proposition of the company for a better understanding of its product and services.

Pitch Deck

The draft of the above findings were shared with the client and based on their input, pitch deck was compiled.

Structure of Business Document: Investor Pitch Presentation / Deck Problem



Market Research

Landscape Analysis

SWOT Analysis

Industry Analysis

Segment Analysis

Visit / Footfall Analysis


Top Factors

TAM, SAM & SOM Analysis

Feature Comparison

Our Team

Financials & Ask

Contact Details

Tags / Keywords: #pitchdeck #business documents #business decks #finance modeling #case study #market research #investor deck #pitch presentation #sam #som #tam

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